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Intro
At Ferly we are searching for our first growth and product marketing role. We're looking for someone that can interrogate our data by asking the right questions to understand our customers' journeys from when they first hear about us, all the way through to their first 12 months and beyond. With this data in hand, they'll build our testing strategy for providing the right information, to the right people at the right time. This is an exciting, versatile role for a marketer that wants to take control of the whole customer lifecycle by deeply understanding who they are, building systems that track their behaviour and creating content that will help them have the best experience with Ferly
Why this role
- Your words have the power to transform the health of millions of people: At Ferly we believe in the power of stories and we weave these into everything we create. The stories you tell will be influential in showing people the value of our product and empowering them to embark on their own journey.
- Never stop learning: Our team is still small, and people wear many hats so you'll work across our most impactful and challenging problems. We're looking for someone with a growth mindset to evolve with us as the business does.
- Become part of the founding team: As one of our first 10 hires we want your input on the strategic direction of the business as well as how we build a progressive and enviable culture. As a close team we are effective and adaptable which is a result of a high degree of trust.
- Work with passionate, creative and ambitious folk: The team at Ferly care deeply about building something useful for the world because the world needs more people working to solve big societal problems instead of useless tech like this. They've spent their careers championing this idea though Ted talks, PHD's & multiple side hustles. They all love a healthy debate, beautiful design, pictionary and chocolate.
About this role
In the 12 months since launch we've grown to over 30,000 users in 63 countries, been featured as Apple's App Of The Day, had a two page spread in The Sunday Times and countless other pieces written about us including this piece by Vanity Fair - all without a full time marketing hire.
As our first marketing hire you'll be responsible for diving into the data, defining who our users are and using this information to inform our marketing strategy - unlocking rapid learning and iteration.
Your responsibilities
- Define our audience by leveraging data and help us answer questions like where do they come from, who are our super users and what are they doing on the app?
- Create compelling campaigns that engage and retain our community from the moment they hear about us, to when they signup, convert to a paid user and throughout their lifetime with Ferly.
- Use email, push, and in-app notifications to serve content that will increase conversion and retention.
- Experiment, test, measure, learn and repeat. Interrogate, analyse and manipulate the data, run regular A/B tests and optimise our communications accordingly.
- Regularly report on campaign performances communicating changes to the rest of the team to help them adapt content, product features and wider marketing initiatives.